Rob Evans Wilson
Jump-Starting Meetings & Minds Since 1997
Award-winning storyteller, Psychology Today columnist, and innovation speaker who blends humor with hard-won business wisdom — and 30+ years of studying why some messages move people and others don't.
The Human Story
The Storyteller Who Studied the Science of Persuasion
Rob Evans Wilson has spent more than three decades asking one question: why do some messages move people to act while others disappear without a trace? As a professional speaker since 1997 and an award-winning direct response copywriter since 1991, he has tested that question on thousands of audiences and hundreds of clients.
His answer is storytelling — not the inspirational kind that fades by Tuesday, but the engineered kind: vivid, precise, and built on the same psychological principles that drive buying decisions, leadership followership, and creative breakthroughs.
Rob writes the 'Un-Comfort Zone' column for Psychology Today, is the author of Everyday Innovation and Wisdom in the Weirdest Places, and is a serial entrepreneur and innovation consultant based in Atlanta, Georgia.
"The solution you're looking for is almost always right in front of you — you just can't see it yet. My job is to create the mental image that makes the invisible visible."
The Signature Framework
The Innovator's Lifestyle
Rob's three-pillar approach to unlocking creative thinking and applying it to real business challenges — from finding million-dollar ideas to leading teams through change.
Notice
Train yourself to see the million-dollar ideas hiding in plain sight. Innovation isn't invention — it's observation with intention.
Connect
The best ideas come from combining things that don't obviously belong together. Rob teaches the creative cross-pollination that drives breakthroughs.
Apply
Creativity without application is just entertainment. Rob's framework closes the gap between the 'aha' moment and Monday morning execution.
The Tandem Keynote
Rob & John: Storytelling Meets the AI Revolution
Rob Evans Wilson
The creative foundation. Rob has spent 30+ years studying the science of why some messages move people to act and others disappear. He gives audiences the timeless storytelling and persuasion principles that drive innovation, leadership, and achievement — principles that no technology can replace.
John Chmela
The AI amplifier. John shows how AI is now the ultimate multiplier of Rob's storytelling science — enabling anyone to generate, test, and deploy compelling narratives at scale. He delivers the practical AI toolkit for applying Rob's principles immediately: from crafting innovation narratives to writing copy that converts.
Together they connect the timeless art of storytelling with the emerging science of AI — giving audiences both the creative foundation and the practical tools to communicate, innovate, and lead in the age of intelligent machines.
Speaking Topics
Signature Keynotes
Embrace the Innovator's Lifestyle: Finding Million-Dollar Ideas
Leaders AIM: Motivating Followers Without Being a Boss
Achievement Unlocked: Motivating Yourself to Reach Your Greatest Goals
Wisdom in the Weirdest Places: Unexpected Sources of Business Insight
The Science of Persuasion: Why Some Messages Move People and Others Don't
Storytelling in the Age of AI: Amplifying Human Creativity with Machine Intelligence
Availability & Booking
Rob books 4–8 weeks out for keynotes and 2–4 weeks for workshops. Contact us to check availability for your event date.
Book Rob Evans Wilson + John Chmela
Two voices. One unforgettable keynote. The timeless science of storytelling meets the practical power of AI.